It's not easy being greenish

The Kelp Rescue Initiative

Kelp has a communication problem. Most people don’t know it’s there. It’s not cute like baby animals. It’s not pretty like coral reefs. And when people have seen it, it’s usually with flies buzzing around as it rots on the beach. That’s a tough brief for a species on the decline. One that could help reverse climate change. In 2021, a group of scientists got together to research and develop a solution to repopulating kelp, and making it resilient. We created a brand positioning, identity, initial marketing strategy, and landing page, to enable them to get some love for this algae.