Brand building is as simple as baking bread. Like baking, the core principles of brand building haven’t changed in a very long time. But just because a process is simple, doesn’t mean it’s easy. The simpler the process, the more experience and rigour it takes to create something special.
Insights that inform strategies and creative ideas
Research, data, and analytics
Brand discovery
Sales and marketing audits
Competitive analysis
Audience intelligence
Uncover what matters, and distill the essentials
Audit readouts
Strategic positioning
Audience profiles
Brand identity
Brand architecture
Where to go, and how to get there
Communication strategy
Marketing strategy
Marketing plan
Brand launch and implementation
Onboarding and culture management
Giving shape to the creative vision
Visual identity
Verbal identity
Messaging and content strategy
Campaign development
Conceptual ideation
Making things real
Design solutions
Corporate communication
Advertising
Digital solutions
Experience design
Our process gathers the information that matters, and provokes meaningful conversations. But in the end, methodology can only take you so far. It takes bold insights and remarkable creative. It takes vigilance to avoid common biases and pitfalls. And it takes change management to successfully bake your brand strategy into every aspect of your organization.
To create effective communication design, equal measures of rigour, ingenuity, and creativity are needed. Only when a solid strategic foundation meets an inspiring creative vision can we have meaningful brand experiences, thought-provoking conversations, and genuine connections.