A second chance at life


​​Blood type was discovered by Karl Landsteiner in 1901, who won the Nobel Prize for it. And since then, it’s been seen as an immutable fact. So it was significant, in 2016, when a postdoc, named Dr. Peter Rahfeld, working in Dr. Stephen Withers’ lab at UBC, discovered a unique enzyme combination that can change blood type A to O, which is universal donor. The discovery and proof of concepts were published in Nature Microbiology and Science Translational Medicine. Then the company founders asked Vigilantes to develop a brand positioning, name, identity, video, website, pitch deck and swag.