How to rock climate change


It’s fair to say that there’s too much carbon in the air. The world needs to move to clean energy. But that requires 10-20 times more critical metals, and mining emits a lot of carbon. So it’s a paradox. But about a decade ago, Dr. Greg Dipple, a geologist from UBC, discovered a way to make mining carbon negative, and, to boot, remove additional gigatonnes of COfrom the air. He and his team found a way to speed up the way ultramafic rock, a byproduct of the mining process, absorbs carbon from the air, and stores it forever. To have an impact, they knew they’d need to inspire very different audiences about their solution and claim the role of market leader — and to achieve that, they’d need a strong identity.