We need the companies who do good to do better than ever. But it’s increasingly difficult for innovation to have an impact. There are so many urgent issues competing for attention, plus an overwhelming amount of greenwashing and misinformation. So it’s harder than ever to reach people with new ideas. But it’s possible. All meaningful change starts with a simple idea and a story.
“To reach people today, we have to inspire them. All meaningful change starts with a simple idea and a story.” – Vanessa Richmond
The number of organizations trying to do good is growing rapidly. Ten years ago, there were a few thousand cleantech companies, and now there are more than 45,000 globally. It’s crucial to identify what makes an idea distinct, so it can stand out.
The real thing
The number of greenwashers has grown even faster than the real thing. And for most audiences, it’s impossible to tell the difference.
There are so many different players: from customers to investors and talent. They each have very different needs and concerns — sometimes opposite ones. We need to determine what messaging matters to each of them, and what cleantech marketing plan will reach them.
Finding your match
In an environment where everyone is trying to get attention, companies and their customers and partners need to efficiently find each other, and qualify if they’re a good fit.
The current global economic environment puts extra pressure on investments in innovation. A compelling case helps in getting the capital needed to scale and have impact.
“To truly make a difference, we first need to become the best version of ourselves.” – Arndt Klos