No good story ever started with a salad
Tumbleweed Spirits
Osoyoos-based Tumbleweed Spirits came to us with a solid name, liquid product and spirit of the Wild West.
The task
There’s no shortage of new craft breweries and distilleries. And with all claiming hand-made quality, it was important to build the brand on something real and distinct. In this case, the founders’ sincere enthusiasm for the courageous, renegade, Western spirit.
The solution
We explored every angle from 100% John Wayne, to Tarantino-badass, to contemporary steampunk. Once we aligned on a suitable strategic direction for the brand, the rest of the identity came together like Gin & Tonic.
A brand identity routed in the Wild, Wild West could be executed in many ways, from 100% John Wayne, to Tarantino-badass, to contemporary steampunk.
Bottle design and product labels are the face of most beverage brands. By the time consumers engage with a website, social media channel, or tasting room, most are already loyal customers or hard-core fans.
Services: brand positioning, visual and verbal identity, package design, signage, and website.
