No good story ever started with a salad
Osoyoos-based Tumbleweed Spirits came to us with a solid name, liquid product and spirit of the Wild West.
There’s no shortage of new craft breweries and distilleries. And with all claiming hand-made quality, it was important to build the brand on something real and distinct. In this case, the founders’ sincere enthusiasm for the courageous, renegade, Western spirit.
We explored every angle from 100% John Wayne, to Tarantino-badass, to contemporary steampunk. Once we aligned on a suitable strategic direction for the brand, the rest of the identity came together like Gin & Tonic.
Services: brand positioning, visual and verbal identity, package design, signage, and website.